DISTRIBUTE → COMMERCE → CAPITAL
From audience to revenue to allocation. Eleven stages. Sourced verbatim from the founder's vision doc.
// Flow 2 — Distribute → Commerce → Capital Loop
The revenue cycle. From channel strategy through to capital allocation. Eleven stages, money compounds at each.
01
Heralds Plan
Heralds set the distribution strategy. Which channels, which sequence, which voice.
02
Translators Screen Lens 3
Translators are the Lens 3 firewall — strip personal-layer content before anything ships public.
03
Storytellers Write
Storytellers produce the long-form content — essays, decks, sales pages.
04
Conduits Ship Per Channel
Conduits handle channel-specific distribution. One conduit per channel.
05
Audience Converts to Users
Audience members move from passive consumption to active product usage.
06
Users Become Customers
Users pay. The conversion event that unlocks Commerce flow.
07
Customers Pay Commerce
Revenue lands. Pricers validated the price, Merchants closed the deal, Negotiators handled the friction.
08
Revenue Lands at Treasurers
Treasurers receive the money flow and route it appropriately.
09
Treasurers Route to Stewards
Money moves from Commerce up to Capital. Stewards take ownership of the long-arc allocation.
10
Stewards Allocate to Bankers
Stewards decide allocation policy. Bankers execute the funding calls.
11
Bankers Fund Councils → Fuel Returns
Bankers fund council operations. Funding routes back as fuel for the next loop.
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